Kubota UK has signed a new partnership with Northampton Saints that will see the market leading machinery supplier become an elite sponsor of the Aviva Premiership rugby team for the next two seasons.
Kubota’s logo has been seen on the back of the Saints’ playing shirts since last October, with the company also providing the machinery for the Franklin’s Gardens ground staff to maintain the pitches to the highest possible standards despite some trying conditions during the wet winter.
The new Elite Sponsor agreement was officially announced on the pitch at half time during the Saints v Leicester Tigers game on Saturday 16th April 2016. Saints’ CEO Allan Robson invited Kubota UK’s managing director Dave Roberts to join him for the announcement and a photo opportunity.
Dave Roberts, Kubota’s managing director, commented: “When we joined forces with the Saints for the 2015/16 season, it was the first time ever that Kubota UK had carried out sponsorship with a top flight sports team.
“Based on the success of this partnership, we decided to take this to the next level for the 2016/17 and 2017/18 seasons and become an elite sponsor.
There are many similarities between the goals of Kubota UK and those that the Saints have, not least a drive for excellence and a desire to lead our respective fields. Rugby in general is also a much loved sport for many of our dealers and end-users operating in the agricultural, groundcare and construction sectors and with our engine OEM customers. We are therefore delighted to be continuing our support for the club and look forward to building a mutually beneficial future in which we both achieve our aims.”